Competitor monitoring

Your competitors don't announce their moves in one place. Launches land on insurer websites, channel deals in the business press, and service changes in a regulator's notice. Flowy reads all of it and puts what matters to you in one feed, so your team spots the move the week it happens instead of hearing it from a broker.

#Questions it answers

• What are our closest competitors launching in this product line?
• Who is changing agency, bancassurance, financing or digital distribution?
• Which service capabilities are becoming part of the competitive pitch?
• What goes into this week's market update for leadership?

#How it works

1. Pick the competitive set

   Create a tracker for one product line and add the two to five competitors you lose deals to. Choose the categories that drive your decisions: launches, channels, deals and moves.

2. Scan one focused feed

   Signals arrive summarized, tagged by company, category and source. Skim the feed in minutes, save what matters and skip the rest.

3. Check what you'll repeat

   Every signal links to the original article, announcement or publication. Open it before a claim goes into a deck, and confirm whether it's an announcement, a launch, a target or a result.

4. Add the so-what

   A competitor update earns its place when it explains why the move matters. Keep the sourced fact, its implication and your recommended action as three separate lines.

5. Repeat every week

   Same tracker, same review routine, every week. The habit is what turns scattered news into a market view your team trusts.

#What your team gets

• Every competitor move in one feed.
• A watchlist shaped around your question.
• A source link on every item, so updates survive a second reader.
• A weekly update you build from saved signals.

#Get started

Build your first watchlist walks through the tracker setup, and verifying a signal covers the two-minute source check. For the wider method, read the market monitoring guide.