Product benchmarking

A product benchmark usually starts with a dozen insurer websites, a folder of PDFs and a spreadsheet nobody trusts by Friday. Flowy puts product discovery, side-by-side comparison and the official RIPLAY documents in one place, so your team's time goes into the decision.

#Start with the decision

Say what the benchmark is for: a product refresh, a competitor review, a new proposition, a channel assessment or a shortlist for deeper analysis. Then name the customer, the product line and the fields that matter. That keeps a big catalog from turning into an impressive table nobody can use.

#How it works

1. Find candidates

   Filter the catalog by product line, company, pricing tier, channel and product type in the Product Explorer. Keep the products that serve the same customer need.

2. Compare what matters

   Line up to four products side by side. Rows follow the product line, from workshop type and deductible for motor to room class and benefit limits for health. Missing fields stay visible, so a blank never passes for "not included".

3. Open the RIPLAY

   Products with a RIPLAY badge link to the official document from their page. Check the fields that drive your decision against the source, and keep the link next to the field.

4. Share something reviewable

   Separate sourced facts, open questions, your interpretation and next steps, and date the review. Reviewers can check any cell without redoing your search.

#What your team gets

• A focused shortlist of products that answer your question.
• A comparison built around a real decision.
• The official RIPLAY one click away, for every product that has one.
• A clear record of what's known, what's conditional and what's still missing.

#Get started

The comparison guide walks through each step, and benchmarking with RIPLAY covers how to choose comparable products and fields.